The rapid proliferation of Western brand names on Indian streets is nothing new; it's been happening since the beginning of the "LPG" era (thanks to my mass comm students who taught me that acronym for liberalisation-privatisation-globalisation). Coca Cola, Pepsi, Levi's, etc. And more recently, Chevrolet, Volkswagen, and other such motorables. But this morning as I was driving to work I saw one that threw me just a little bit--the iconic motorcycle company, Harley-Davidson, has a showroom in (where else?) Banjara Hills! While one might say that the VW Beetle is as much a style and attitude product as the HD, the latter belongs to a culture that somehow feels a bit out of place in the rarefied corporate environs of main street Banjara Hills. Okay, accepted, the motorbikes perhaps got very bad rap based on mythologies created by Hollywood, of biker gangs and Hells Angels being the primary HD clientele, but that too is an image that is hard to wipe out of the imaginatio...
making sense of the everyday