For the past month and a half, I have been getting to know my neighbouring state a little bit better. With some of my colleagues from the University of Hyderabad's Department of Communication, I've had the opportunity to visit different parts of Karnataka and speak with some of those who are trying to bring public health care to the poorest communities in both rural and urban areas. As part of the wide-ranging public health initiative known as the National Rural Health Mission, the Karnataka State Department of Health and Family Welfare has been attempting to scale up the intensity and range of its activities. The specific project that drew us in was the strengthening of the Department's IEC activities (Information-Education-Communication), particularly, building the capacity of its frontrunners (the block level health education officers) in social and behaviour change communication (known in the profession as SBCC). Supported by UNICEF, this effort involves training the 17...
making sense of the everyday